By setting the parameters for data collecting and analysis according to a specific question or challenge, brands can increase their chances of gaining customer intelligence and actionable insights that address their specific situations.

As company leaders continue to navigate the work-from-home revolution, the need for executive leadership skills grows more important. Many professionals choose to develop these essential skills through a Doctorate of Business Administration degree program.

Online doctoral programs provide students with a long list of benefits. While some may come to mind immediately — the ability to complete coursework from your home office or a breakroom at work, for example — others are less obvious but equally meaningful.

Consider how advanced business analytics can set organizations up for success by looking at the benefits of the technology, exploring several use cases and discovering the techniques of advanced analytics.

Data discovery is a repetitive process designed to help answer real business questions. This process can be broken down into five important steps essential to making smarter business decisions.

Explore the increasing importance of business analytics and intelligence, and learn why becoming a BA analyst is a potential path worthy of consideration.

When the information generated by organizational data sources is instantly transformed into operational intelligence, companies can gain visibility into customer needs, opportunities to improve processes, and much more.

Predictive analytics empower marketers and business leaders to make data-driven decisions based on forecasted trends by pointing out what may happen in the future. Here are 5 use cases.

Consider some of the ways that artificial intelligence has already evolved in the business world, the role augmented analytics is playing, and the specific benefits of augmented analytics.

When the power of artificial intelligence is backed by human reasoning and skill, companies can implement a successful BI strategy that helps them reach their business goals.