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Doctor of Business Administration in Business Intelligence

Expand your ability to navigate current and future challenges facing businesses, governments, and nonprofits with Marymount University’s online Doctor of Business Administration (DBA) in Business Intelligence. This online program can help you harness the power of technology and data insights so that you can make the high-level data-driven decisions needed to lead with advanced knowledge, vision, and clarity. 

Our interdisciplinary DBA program is highly personalized, allowing you to conduct original applied research directly related to your career goals. There are no residencies required so you can advance your career, without putting it on hold, in our fully online and part-time format.

  • Optimized for Success. With support from an experienced mentor, you will begin your embedded doctoral dissertation components in the first term, accelerating your timeline to completion.
  • Collaborative and Innovative. Develop professionally from an education that facilitates multidisciplinary knowledge and resources and is rooted at the intersection of business and technology. 
  • Connected. Build connections with diverse, innovative, and supportive faculty based in the nation’s capital, home to the most educated workforce in the country.*

*Ranking America's Most Educated Cities, Bloomberg

Learn More

Application Deadline: December 5, 2025
Next start date: January 12, 2026

  • 36 credit hours
  • 8 semesters
  • Graduate in a minimum of 30 months
  • New intakes each fall and spring
  • Fully online – no residencies required

Curriculum

Business Discipline

Students will take two courses in the Business Discipline based on course offerings.

This doctoral course assesses the implications of strategic management in a dynamic environment. Emphasis is placed on the development of action-based strategies for the purpose of creating competitive advantage. Students critically examine leading theories of organizational strategy, as well as the evolution of strategic management, to identify new perspectives applicable to their areas of interest. Course topics include: resource-based competitive advantage, core competency development and expansion, strategic alliances/partnerships, and emerging operational models.

This doctoral course evaluates current and emerging economic issues related to intelligent decision-making in business. Students study how markets work, profit maximization, policy effects and strategic interaction by researching a series of practical economic problems related to the current business environment. The course focuses on central decision problems and the economic analysis needed to guide these business decisions. Students will work on two levels of analysis: 1) the microeconomic approach, which focuses on supply and demand, as well as forces that determine price levels; 2) the macroeconomic level, which takes a top-down approach, looking at the economy as a whole and trying to determine its course and nature. Students also research the impact of government intervention and its effect on intelligent business decision-making.

This doctoral course researches the important interactions between government and business and the impact on intelligent decision-making. Governments (federal, state, and local) significantly affect the economy through a myriad of political processes including laws, regulations, policies, international relations, and funding. The way business interacts with these government processes can determine whether a business succeeds or fails. Conversely, the way the government interacts with business can affect its ability to effectively meet the demands of its constituents within its budget constraints and adhering to policies such as free and open competition. The interplay of business and government in society changes over time and differs from location to location with a current emphasis on agility in the marketplace. This course examines regulations and policies, and students research the impact of these policies on market segments, including government contracting. Students research ongoing pending policies affecting business and the mechanisms available to affect those policies. Emphasis is placed on how businesses and governments can interact as partners for the benefit of all participants.

In this doctoral course, students research and develop an intelligent plan for implementing a major change initiative in a government agency, in a business, or in a not-for-profit. Students research how new initiatives have been launched successfully in different organizations so that they become ingrained in the organization’s value proposition. Students design strategy implementation plans for specific organizations to ensure the change initiative will become part of an organization’s identity, allowing for the changing environment in which they must operate. Students review and evaluate modern theories of organizational change in relation to their current organizational context. The role of senior executives as agents of change is explored in detail and approaches to organizational change are researched and evaluated based on their ability to foster growth and sustainable competitive advantage. Specific drivers of change are discussed, including the role of change management in digital transformation.

Innovation Discipline
Leadership Discipline
Technology Discipline
Research & Dissertation Courses

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  • Our program
  • Our faculty
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